{"id":745,"date":"2021-02-22T15:47:03","date_gmt":"2021-02-22T14:47:03","guid":{"rendered":"http:\/\/alders.p3group.de\/datenschutz\/"},"modified":"2024-07-04T09:08:57","modified_gmt":"2024-07-04T07:08:57","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/alders.p3group.de\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-grauverlauf&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Privacy Policy<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]<div style=\"word-wrap: break-word;\">\r\n<h2>1. An overview of data protection<\/h2>\r\n<h3>General information<\/h3> <p>The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term \u201cpersonal data\u201d comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.<\/p>\r\n<h3>Data recording on this website<\/h3> <h4>Who is the responsible party for the recording of data on this website (i.e., the \u201ccontroller\u201d)?<\/h4> <p>The data on this website is processed by the operator of the website, whose contact information is available under section \u201cInformation about the responsible party (referred to as the \u201ccontroller\u201d in the GDPR)\u201d in this Privacy Policy.<\/p> <h4>How do we record your data?<\/h4> <p>We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.<\/p> <p>Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.<\/p> <h4>What are the purposes we use your data for?<\/h4> <p>A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.<\/p> <h4>What rights do you have as far as your information is concerned?<\/h4> <p>You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.<\/p> <p>Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.<\/p>\r\n<h3>Analysis tools and tools provided by third parties<\/h3> <p>There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.<\/p> <p>For detailed information about these analysis programs please consult our Data Protection Declaration below.<\/p>\r\n<h2>2. Hosting<\/h2>\r\n<p>We are hosting the content of our website at the following provider:<\/p>\r\n<h3>All-Inkl<\/h3> <p>The Provider is the ALL-INKL.COM \u2013 Neue Medien M\u00fcnnich, owner: Ren\u00e9 M\u00fcnnich, Hauptstra\u00dfe 68, 02742 Friedersdorf, Germany (hereinafter \u201cAll-Inkl\u201d). For details, please visit the privacy policy of All-Inkl: <a href=\"https:\/\/all-inkl.com\/datenschutzinformationen\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/all-inkl.com\/datenschutzinformationen\/<\/a>.<\/p> <p>The use of All-Inkl is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable representation of our website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user\u2019s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.<\/p>\r\n\r\n<h4>Data processing<\/h4> <p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.<\/p>\r\n<h2>3. General information and mandatory information<\/h2>\r\n<h3>Data protection<\/h3> <p>The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.<\/p> <p>Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.<\/p> <p>We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.<\/p>\r\n<h3>Information about the responsible party (referred to as the \u201ccontroller\u201d in the GDPR)<\/h3> <p>The data processing controller on this website is:<\/p> <p>ALDERS electronic GmbH<br \/>\r\nArnoldstra\u00dfe 19<br \/>\r\n47906 Kempen<\/p>\r\n\r\n<p>Phone: +49 2152 8955-0<br \/>\r\nE-mail: vertrieb@alders.de<\/p>\r\n <p>The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).<\/p>\r\n\r\n<h3>Storage duration<\/h3> <p>Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.<\/p>\r\n<h3>General information on the legal basis for the data processing on this website<\/h3> <p>If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally based on \u00a7 25 (1) TDDDG. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.<\/p>\r\n<h3>Recipients of personal data<\/h3> <p>In the scope of our business activities, we cooperate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f) GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose personal data of our customers on the basis of a valid contract on data processing. In the case of joint processing, a joint processing agreement is concluded.<\/p>\r\n<h3>Revocation of your consent to the processing of data<\/h3> <p>A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.<\/p>\r\n<h3>Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)<\/h3> <p>IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).<\/p> <p>IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).<\/p>\r\n<h3>Right to log a complaint with the competent supervisory agency<\/h3> <p>In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.<\/p>\r\n<h3>Right to data portability<\/h3> <p>You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.<\/p>\r\n<h3>Information about, rectification and eradication of data<\/h3> <p>Within the scope of the applicable statutory provisions, you have the right to demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data at any time. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.<\/p>\r\n<h3>Right to demand processing restrictions<\/h3> <p>You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:<\/p> <ul> <li>In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.<\/li> <li>If the processing of your personal data was\/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data instead of demanding the eradication of this data.<\/li> <li>If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.<\/li> <li>If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.<\/li> <\/ul> <p>If you have restricted the processing of your personal data, these data \u2013 with the exception of their archiving \u2013 may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.<\/p>\r\n<h3>SSL and\/or TLS encryption<\/h3> <p>For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from \u201chttp:\/\/\u201d to \u201chttps:\/\/\u201d and also by the appearance of the lock icon in the browser line.<\/p> <p>If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.<\/p>\r\n<h3>Rejection of unsolicited e-mails<\/h3> <p>We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.<\/p>\r\n<h2>4. Recording of data on this website<\/h2>\r\n<h3>Cookies<\/h3> <p>Our websites and pages use what the industry refers to as \u201ccookies.\u201d Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.<\/p> <p>Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies into websites (e.g., cookies for handling payment services).<\/p> <p>Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for promotional purposes.<\/p> <p>Cookies, which are required for the performance of electronic communication transactions, for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision of the operator\u2019s services. If your consent to the storage of the cookies and similar recognition technologies has been requested, the processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG); this consent may be revoked at any time.<\/p> <p>You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.<\/p> <p>Which cookies and services are used on this website can be found in this privacy policy.<\/p>\r\n<h3>Consent with Borlabs Cookie<\/h3> <p>Our website uses the Borlabs consent technology to obtain your consent to the storage of certain cookies in your browser or for the use of certain technologies and for their data privacy protection compliant documentation. The provider of this technology is Borlabs GmbH, R\u00fcbenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).<\/p> <p>Whenever you visit our website, a Borlabs cookie will be stored in your browser, which archives any declarations or revocations of consent you have entered. These data are not shared with the provider of the Borlabs technology.<\/p> <p>The recorded data shall remain archived until you ask us to eradicate them, delete the Borlabs cookie on your own or the purpose of storing the data no longer exists. This shall be without prejudice to any retention obligations mandated by law. To review the details of Borlabs\u2019 data processing policies, please visit <a href=\"https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/<\/a><\/p> <p>We use the Borlabs cookie consent technology to obtain the declarations of consent mandated by law for the use of cookies. The legal basis for the use of such cookies is Art. 6(1)(c) GDPR.<\/p>\r\n<h3>Server log files<\/h3> <p>The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:<\/p> <ul> <li>The type and version of browser used<\/li> <li>The used operating system<\/li> <li>Referrer URL<\/li> <li>The hostname of the accessing computer<\/li> <li>The time of the server inquiry<\/li> <li>The IP address<\/li> <\/ul> <p>This data is not merged with other data sources.<\/p> <p>This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator\u2019s website. In order to achieve this, server log files must be recorded.<\/p>\r\n<h3>Contact form<\/h3> <p>If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.<\/p> <p>The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.<\/p> <p>The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.<\/p>\r\n<h3>Request by e-mail, telephone, or fax<\/h3> <p>If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.<\/p> <p>These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time.<\/p> <p>The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.<\/p>\r\n<h2>5. Social media<\/h2>\r\n<h3>eRecht24 Safe Sharing Tool<\/h3> <p>Users may share the content of this website and its pages in a data protection law compliant manner on social networks, such as Facebook, X et al. For this purpose, this website uses the <a href=\"https:\/\/www.e-recht24.de\/erecht24-safe-sharing.html\" target=\"_blank\" rel=\"noopener noreferrer\">eRecht24 Safe Sharing Tool<\/a>. This tool does not establish a direct connection between the network and the user until the user has actively clicked on one of the buttons. The click on this button constitutes content as defined in Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG. This consent may be revoked by the user at any time, which shall affect all future actions.<\/p> <p>This tool does not automatically transfer user data to the operators of these platforms. If the user is registered with one of the social networks, an information window will pop up as soon as the social media elements of Facebook, X et al is used, which allows the user to confirm the text prior to sending it.<\/p> <p>Our users have the option to share the content of this website and its page in a data protection law compliant manner on social networks, without entire browsing histories are being generated by the operators of these networks.<\/p> <p>This service is used to obtain the consent to the use of certain technologies required by law. The legal basis for this is Art. 6(1)(c) GDPR.<\/p>\r\n<h2>6. Analysis tools and advertising<\/h2>\r\n<h3>Google Analytics<\/h3> <p>This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user\u2019s origin. This data is summarized in a user-ID and assigned to the respective end device of the website visitor.<\/p>  <p>Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.<\/p> <p>The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG. You may revoke your consent at any time.<\/p> <p>Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: <a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a>.<\/p> <p>The company is certified in accordance with the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\r\n <h4>Browser plug-in<\/h4> <p>You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/a>.<\/p> <p>For more information about the handling of user data by Google Analytics, please consult Google\u2019s Data Privacy Declaration at: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en<\/a>.<\/p><h4>Demographic parameters provided by Google Analytics<\/h4> <p>This website uses the \u201cdemographic characteristics\u201d function of Google Analytics, to be able to display to the website visitor compatible ads within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of the website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third-party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section \u201cObjection to the recording of data\u201d.<\/p>\r\n<h4>Contract data processing<\/h4> <p>We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.<\/p>\r\n<h4>Google Analytics E-Commerce-Tracking<\/h4> <p>This website uses the \u201cE-Commerce Tracking\u201d function of Google Analytics. With the assistance of E-Commerce Tracking, the website operator is in a position to analyze the purchasing patterns of website visitors with the aim of improving the operator\u2019s online marketing campaigns. In this context, information, such as the orders placed, the average order values, shipping costs and the time from viewing the product to making the purchasing decision are tracked. These data may be consolidated by Google under a transaction ID, which is allocated to the respective user or the user\u2019s device.<\/p>\r\n<h3>Matomo<\/h3> <p>This website uses the open-source web analysis service Matomo.<\/p> <p>Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).<\/p> <p>The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator\u2019s web offerings and advertising. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user\u2019s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.<\/p>\r\n<h4>IP anonymization<\/h4> <p>For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.<\/p>\r\n<h4>Hosting<\/h4> <p>We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.<\/p>\r\n<h3>Google Conversion-Tracking<\/h3> <p>This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.<\/p> <p>The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG. You may revoke your consent at any time.<\/p> <p>For more information about Google Conversion Tracking, please review Google\u2019s data protection policy at: <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=en<\/a><\/p>\r\n<p>The company is certified in accordance with the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\r\n<h2>7. Plug-ins and Tools<\/h2>\r\n<h3>YouTube with expanded data protection integration<\/h3> <p>This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.<\/p> <p>We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here: <a href=\"https:\/\/support.google.com\/youtube\/answer\/171780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/youtube\/answer\/171780<\/a>.<\/p> <p>After activating a YouTube video, further data processing operations may be triggered over which we have no influence.<\/p><p>The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user\u2019s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.<\/p> <p>For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=en<\/a>.<\/p>\r\n<p>The company is certified in accordance with the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\r\n<h3>Google Fonts (local embedding)<\/h3> <p>This website uses so-called Google Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google\u2019s servers will not be established in conjunction with this application.<\/p> <p>For more information on Google Fonts, please follow this link: <a href=\"https:\/\/developers.google.com\/fonts\/faq\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/fonts\/faq<\/a> and consult Google\u2019s Data Privacy Declaration under: <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=en<\/a>.<\/p>\r\n<h3>Font Awesome (local embedding)<\/h3> <p>This website uses Font Awesome to ensure the uniform use of fonts on this site. Font Awesome is locally installed so that a connection to Fonticons, Inc.\u2019s servers will not be established in conjunction with this application.<\/p> <p>For more information on Font Awesome, please and consult the Data Privacy Declaration for Font Awesome under: <a href=\"https:\/\/fontawesome.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/fontawesome.com\/privacy<\/a>.<\/p>\r\n<h3>Google Maps<\/h3> <p>This website uses the mapping service Google Maps. The provider is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland. With the means of this service, we can integrate map material on our website.<\/p> <p>To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google\u2019s servers in the United States, where it is archived. The operator of this website has no control over the data transfer. In case Google Maps has been activated, Google has the option to use Google Fonts for the purpose of the uniform depiction of fonts. When you access Google Maps, your browser will load the required web fonts into your browser cache, to correctly display text and fonts.<\/p> <p>We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6(1)(f) GDPR. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user\u2019s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.<\/p> <p>Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: <a href=\"https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/<\/a> and <a href=\"https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/sccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/sccs\/<\/a>.<\/p> <p>For more information on the handling of user data, please review Google\u2019s Data Privacy Declaration under: <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=en<\/a>.<\/p>\r\n<p>The company is certified in accordance with the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\r\n<h3>Google reCAPTCHA<\/h3> <p>We use \u201cGoogle reCAPTCHA\u201d (hereinafter referred to as \u201creCAPTCHA\u201d) on this website. The provider is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.<\/p> <p>reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.<\/p> <p>Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the protection of the operator\u2019s websites against abusive automated spying and against SPAM. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user\u2019s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.<\/p> <p>For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links: <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=en<\/a> and <a href=\"https:\/\/policies.google.com\/terms?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/terms?hl=en<\/a>.<\/p>\r\n<p>The company is certified in accordance with the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\r\n<h2>8. Online-based Audio and Video Conferences (Conference tools)<\/h2>\r\n<h4>Data processing<\/h4> <p>We use online conference tools, among other things, for communication with our customers. The tools we use are listed in detail below. If you communicate with us by video or audio conference using the Internet, your personal data will be collected and processed by the provider of the respective conference tool and by us. The conferencing tools collect all information that you provide\/access to use the tools (email address and\/or your phone number). Furthermore, the conference tools process the duration of the conference, start and end (time) of participation in the conference, number of participants and other \u201ccontext information\u201d related to the communication process (metadata).<\/p> <p>Furthermore, the provider of the tool processes all the technical data required for the processing of the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.<\/p> <p>Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat\/ instant messages, voicemail uploaded photos and videos, files, whiteboards, and other information shared while using the service.<\/p> <p>Please note that we do not have complete influence on the data processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, and which we have listed below this text.<\/p> <h4>Purpose and legal bases<\/h4> <p>The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art. 6(1)(f) GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this consent; the consent may be revoked at any time with effect from that date.<\/p> <h4>Duration of storage<\/h4> <p>Data collected directly by us via the video and conference tools will be deleted from our systems immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.<\/p> <p>We have no influence on the duration of storage of your data that is stored by the operators of the conference tools for their own purposes. For details, please directly contact the operators of the conference tools.<\/p> <h4>Conference tools used<\/h4> <p>We employ the following conference tools:<\/p>\r\n<h3>Microsoft Teams<\/h3> <p>We use Microsoft Teams. The provider is the Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For details on data processing, please refer to the Microsoft Teams privacy policy: <a href=\"https:\/\/privacy.microsoft.com\/en-us\/privacystatement\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.microsoft.com\/en-us\/privacystatement<\/a>.<\/p>\r\n<p>The company is certified in accordance with the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active<\/a>.<\/p>\r\n<h4>Data processing<\/h4> <p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"m99\">9. Use of SalesViewer\u00ae technology:<\/h2>\n<p>This website uses SalesViewer\u00ae technology from SalesViewer\u00ae GmbH on the basis of the website operator\u2019s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes. In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally. The data stored by Salesviewer\u00ae will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on <a href=\"https:\/\/www.salesviewer.com\/opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.salesviewer.com\/opt-out<\/a> in order to prevent SalesViewer\u00ae from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.[\/vc_column_text][vc_separator][vc_column_text]<div style=\"word-wrap: break-word;\"><h3>Our social media appearances<\/h3> <h4>This privacy policy applies to the following social media presence<\/h4> <ul>\n<li><a href=\"https:\/\/www.facebook.com\/Alders.electronic\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/Alders.electronic\/<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/alders.electronic\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/alders.electronic<\/a><\/li>\n<li><a href=\"https:\/\/de.linkedin.com\/company\/alders-electronic-gmbh\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de.linkedin.com\/company\/alders-electronic-gmbh<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UC-hR66wsAmKOdY03IokrlzA\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/channel\/UC-hR66wsAmKOdY03IokrlzA<\/a><\/li>\n<\/ul>\n <h4>Data processing through social networks<\/h4> <p>We maintain publicly available profiles in social networks. The individual social networks we use can be found below.<\/p> <p>Social networks such as Facebook, X etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g., like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:<\/p> <p>If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.<\/p> <p>Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.<\/p> <p>Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.<\/p> <h4>Legal basis<\/h4> <p>Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).<\/p> <h4>Responsibility and assertion of rights<\/h4> <p>If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-&agrave;-vis us as well as vis-&agrave;-vis the operator of the respective social media portal (e.g., Facebook).<\/p> <p>Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.<\/p> <h4>Storage time<\/h4> <p>The data collected directly from us via the social media presence will be deleted from our systems as soon as you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions - in particular, retention periods - remain unaffected.<\/p> <p>We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g., in their privacy policy, see below).<\/p> <h4>Your rights<\/h4> <p>You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to object, the right to data portability and the right to file a complaint with the responsible regulatory agency. Furthermore, you can request the correction, blocking, deletion and, under certain circumstances, the restriction of the processing of your personal data.<\/p> <h4>Individual social networks<\/h4>\n<h5>Facebook<\/h5> <p>We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta&rsquo;s statement the collected data will also be transferred to the USA and to other third-party countries.<\/p> <p>We have signed an agreement with Meta on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Meta are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>.<\/p> <p><strong>You can customize your advertising settings independently in your user account. Click on the following link and log in:<\/strong> <a href=\"https:\/\/www.facebook.com\/settings?tab=ads\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>.<\/p> <p>Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a> and <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a>.<\/p> <p>Details can be found in the Facebook privacy policy: <a href=\"https:\/\/www.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/about\/privacy\/<\/a>.<\/p>\n<p>The company is certified in accordance with the &ldquo;EU-US Data Privacy Framework&rdquo; (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/4452\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/4452<\/a><\/p>\n<h5>Instagram<\/h5> <p>We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland.<\/p> <p>Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a> and <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a>.<\/p> <p>For details on how they handle your personal information, see the Instagram Privacy Policy: <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>.<\/p>\n<p>The company is certified in accordance with the &ldquo;EU-US Data Privacy Framework&rdquo; (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/4452\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/4452<\/a><\/p>\n<h5>LinkedIn<\/h5> <p>We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.<\/p> <p><strong>If you want to disable LinkedIn advertising cookies, please use the following link: <\/strong><a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/p> <p>Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: <a href=\"https:\/\/www.linkedin.com\/legal\/l\/dpa\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/l\/dpa<\/a> and <a href=\"https:\/\/www.linkedin.com\/legal\/l\/eu-sccs\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/l\/eu-sccs<\/a>.<\/p> <p>For details on how they handle your personal information, please refer to LinkedIn's privacy policy: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>.<\/p>\n<p>The company is certified in accordance with the &ldquo;EU-US Data Privacy Framework&rdquo; (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5448\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5448<\/a><\/p>\n<h5>YouTube<\/h5> <p>We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in the YouTube privacy policy: <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=en<\/a>.<\/p>\n<p>The company is certified in accordance with the &ldquo;EU-US Data Privacy Framework&rdquo; (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a><\/p><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner][vc_column_text]With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as \u201d data\u201d) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as \u201conline services\u201d).<\/p>\n<p>The terms used are not gender-specific.<\/p>\n<p>Last Update: 24. October 2019<\/p>\n<h2>Table of contents<\/h2>\n<ul class=\"index\">\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m14\">Preamble<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m3\">Controller<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#mOverview\">Overview of processing operations<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m13\">Legal Bases for the Processing<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m27\">Security Precautions<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m25\">Transmission and Disclosure of Personal Data<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m24\">Data Processing in Third Countries<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m134\">Use of Cookies<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m317\">Commercial Services<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m325\">Credit Assessment<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m451\">Single Sign-on Authentication<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m104\">Blogs and publication media<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m225\">Provision of online services and web hosting<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m210\">Job Application Process<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m17\">Newsletter and Broadcast Communication<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m264\">Onlinemarketing<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m136\">Profiles in Social Networks<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m328\">Plugins and embedded functions and content<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m12\">Erasure of data<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m15\">Changes and Updates to the Privacy Policy<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m10\">Rights of Data Subjects<\/a><\/li>\n<li><a href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m99\">SalesViewer<\/a><\/li>\n<li><a class=\"index-link\" href=\"https:\/\/alders.p3group.de\/en\/privacy-policy\/#m42\">Terminology and Definitions<\/a><\/li>\n<\/ul>\n<h2 id=\"m3\">Controller<\/h2>\n<p><strong>Name and Address<\/strong>: Martin Alders \/ ALDERS electronic GmbH<br \/>\nArnoldstr. 19<br \/>\n47906 Kempen, Germany<br \/>\nvertrieb@alders.de<br \/>\nManaging Director: Martin Alders<br \/>\nLink to the\u00a0<a href=\"https:\/\/alders.p3group.de\/en\/legal-notice\/\">imprint<\/a><\/p>\n<h2 id=\"mOverview\">Overview of processing operations<\/h2>\n<p>The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.<\/p>\n<h3>Categories of Processed Data<\/h3>\n<ul>\n<li>Inventory data (e.g. names, addresses).<\/li>\n<li>Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).<\/li>\n<li>Content data (e.g. text input, photographs, videos).<\/li>\n<li>Contact data (e.g. e-mail, telephone numbers).<\/li>\n<li>Meta\/communication data (e.g. device information, IP addresses).<\/li>\n<li>Usage data (e.g. websites visited, interest in content, access times).<\/li>\n<li>Contract data (e.g. contract object, duration, customer category).<\/li>\n<li>Payment Data (e.g. bank details, invoices, payment history).<\/li>\n<\/ul>\n<h3>Categories of Data Subjects<\/h3>\n<ul>\n<li>Job applicants.<\/li>\n<li>Business and contractual partners.<\/li>\n<li>Prospective customers.<\/li>\n<li>Communication partner (Recipients of e-mails, letters, etc.).<\/li>\n<li>Customers.<\/li>\n<li>Users (e.g. website visitors, users of online services).<\/li>\n<\/ul>\n<h3>Purposes of Processing<\/h3>\n<ul>\n<li>Assessment of creditworthiness.<\/li>\n<li>Authentication processes.<\/li>\n<li>Provision of our online services and usability.<\/li>\n<li>Conversion Tracking.<\/li>\n<li>Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship.).<\/li>\n<li>Office and organisational procedures.<\/li>\n<li>Direct marketing (e.g. by e-mail or postal).<\/li>\n<li>Feedback (e.g. collecting feedback via online form).<\/li>\n<li>Interest-based and behavioral marketing.<\/li>\n<li>contact requests and communication.<\/li>\n<li>Conversion tracking (Measurement of the effectiveness of marketing activities).<\/li>\n<li>Profiling (Creating user profiles).<\/li>\n<li>Remarketing.<\/li>\n<li>Web Analytics (e.g. access statistics, recognition of returning visitors).<\/li>\n<li>Security measures.<\/li>\n<li>Targeting (e.g. profiling based on interests and behaviour, use of cookies).<\/li>\n<li>Contractual services and support.<\/li>\n<li>Managing and responding to inquiries.<\/li>\n<\/ul>\n<h3>Automated Individual Decision-Making<\/h3>\n<ul>\n<li>Credit report (Decision based on a credit report).<\/li>\n<\/ul>\n<h2><\/h2>\n<h3 id=\"m13\">Legal Bases for the Processing<\/h3>\n<p>In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile.<\/p>\n<ul>\n<li><strong>Consent (Article 6 (1) (a) GDPR)<\/strong>\u00a0\u2013 The data subject has given consent to the processing of his or her personal data for one or more specific purposes.<\/li>\n<li><strong>Performance of a contract and prior requests (Article 6 (1) (b) GDPR)<\/strong>\u00a0\u2013 Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.<\/li>\n<li><strong>Compliance with a legal obligation (Article 6 (1) (c) GDPR)<\/strong>\u00a0\u2013 Processing is necessary for compliance with a legal obligation to which the controller is subject.<\/li>\n<li><strong>Legitimate Interests (Article 6 (1) (f) GDPR)<\/strong>\u00a0\u2013 Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.<\/li>\n<li><strong>Article 9 (1)(b) GDPR (job application process as a pre-contractual or contractual relationship) (If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 (2)(b) GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee\u2019s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(d) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.)<\/strong>\u00a0\u2013 .<\/li>\n<\/ul>\n<h2 id=\"m27\">Security Precautions<\/h2>\n<p>We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.<\/p>\n<p>The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects\u2019 rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.<\/p>\n<p><strong>Masking of the IP address<\/strong>: If it is possible for us or the storage of the IP address is not necessary, we shorten or have your IP address shortened. When the IP address is shortened, also known as \u201cIP masking\u201d, the last octet, i.e. the last two numbers of an IP address, is deleted (the IP address in this context is an identifier individually assigned to an Internet connection by the online access provider). With the shortening of the IP address, the identification of a person on the basis of their IP address is to be prevented or made considerably more difficult.<\/p>\n<p><strong>SSL encryption (https)<\/strong>: In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:\/\/ in the address bar of your browser.<\/p>\n<h2 id=\"m25\">Transmission and Disclosure of Personal Data<\/h2>\n<p>In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.<\/p>\n<p><strong>Data Transmission within the Group of Companies<\/strong>: We may transfer personal data to other companies within our group of companies or otherwise grant them access to this data. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or otherwise a legal permission is present.<\/p>\n<h2 id=\"m24\">Data Processing in Third Countries<\/h2>\n<p>If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.<\/p>\n<p>Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, which includes US processors certified under the \u201cPrivacy Shield\u201d or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Article 44 to 49 GDPR, information page of the EU Commission:\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_en\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_en<\/a>).<\/p>\n<h2 id=\"m134\">Use of Cookies<\/h2>\n<p>Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user\u2019s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term \u201ccookies\u201d also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as \u201cuser IDs\u201d).<\/p>\n<p><strong>The following types and functions of cookies are distinguished:<\/strong><\/p>\n<ul>\n<li><strong>Temporary cookies (also: session cookies):\u00a0<\/strong>Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.<\/li>\n<li><strong>Permanent cookies:<\/strong>\u00a0Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or marketing purposes can also be stored in such a cookie.<\/li>\n<li><strong>First-Party-Cookies<\/strong>: First-Party-Cookies are set by ourselves.<\/li>\n<li><strong>Third party cookies<\/strong>: Third party cookies are mainly used by advertisers (so-called third parties) to process user information.<\/li>\n<li><strong>Necessary (also: essential) cookies:<\/strong>\u00a0Cookies can be necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).<\/li>\n<li><strong>Statistics, marketing and personalisation cookies<\/strong>: Cookies are also generally used to measure a website\u2019s reach and when a user\u2019s interests or behaviour (e.g. viewing certain content, using functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as \u201ctracking\u201d, i.e. tracking the potential interests of users. . If we use cookies or \u201ctracking\u201d technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.<\/li>\n<\/ul>\n<p><strong>Information on legal basis:<\/strong>\u00a0The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.<\/p>\n<p><strong>General information on Withdrawal of consent and objection (Opt-Out):\u00a0<\/strong>Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as \u201copt-out\u201d). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website\u00a0<a href=\"http:\/\/www.aboutads.info\/choices\/\">http:\/\/www.aboutads.info\/choices\/<\/a>\u00a0or the EU website\u00a0<a href=\"http:\/\/www.youronlinechoices.com\/\">http:\/\/www.youronlinechoices.com\/<\/a>\u00a0or generally on\u00a0<a href=\"http:\/\/optout.aboutads.info.\/\">http:\/\/optout.aboutads.info.<\/a>\u00a0Further information on the possibility of opposition is also given to Se in the context of the information on the respective processing operations in this privacy policy.<\/p>\n<p><strong>Processing Cookie Data on the Basis of Consent<\/strong>: Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services. Their use is based on our interest and the user\u2019s interest in the expected functionality of our online services.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m317\">Commercial Services<\/h2>\n<p>We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as \u201ccontractual partners\u201d) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.<\/p>\n<p>We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.<\/p>\n<p>Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and\/or symbols (e.g. asterisks or the like), or personally.<\/p>\n<p>We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.<\/p>\n<p>If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.<\/p>\n<p><strong>Economic Analyses and Market Research<\/strong>: For economic reasons and in order to be able to recognise market trends, wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc., whereby the persons concerned may include contractual partners, interested parties, customers, visitors and users of our online service.<\/p>\n<p>The analyses are carried out for the purpose of business evaluations, marketing and market research (for example, to determine customer groups with different characteristics). If available, we can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarised, i.e. anonymised values. Furthermore, we respect the privacy of the users and process the data for analysis purposes as pseudonymously as possible and if possible anonymously (e.g. as summarized data).<\/p>\n<p><strong>Online Shop and E-Commerce<\/strong>: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or performance of other services.<\/p>\n<p>The required details are identified as such in the course of the ordering or comparable purchasing process and include the details required for delivery, or other way of making the product aviable and invoicing as well as contact information in order to be able to hold any consultation.<\/p>\n<p><strong>Recruiting Services<\/strong>: As part of our services, which include in particular the search for, contacting and placement of potential job candidates, we process the data of the job candidates and the personal data of potential employers or their employees.<\/p>\n<p>We process the information and contact data provided by the job candidates for the purposes of establishing, implementing and, if necessary, terminating a job placement contract. In addition, we can ask interested parties questions about the success of our recruiting services at a later date, in accordance with legal requirements.<\/p>\n<p>We process the data of the job candidates, as well as of the employers, in order to fulfil our contractual obligations, in order to process the requests we receive for the placement of jobs to the satisfaction of the parties involved.<\/p>\n<p>We can record the recruiting processes in order to be able to prove the existence of the contractual relationship and the consent of the interested parties in accordance with the statutory accountability obligations (Article 5 (2) GDPR). This information will be stored for a period of three to four years if we need to prove the original request (e.g. to prove eligibility to contact the job candidates).<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. e-mail, telephone numbers), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses), Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Prospective customers, Business and contractual partners, Customers, Job applicants.<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Contractual services and support, contact requests and communication, Office and organisational procedures, Managing and responding to inquiries, Conversion Tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles), Security measures.<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m325\">Credit Assessment<\/h2>\n<p>Insofar as we make advance payments or enter into comparable economic risks (e.g. when ordering on account), we reserve the right to obtain identity and credit information from specialised service providers (credit agencies) for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures in order to safeguard legitimate interests.<\/p>\n<p>We process the information received from credit agencies on the statistical probability of non-payment as part of an appropriate discretionary decision on the establishment, execution and termination of the contractual relationship. In the event of a negative result of the credit assessment, we reserve the right to refuse payment on account or any other advance payment.<\/p>\n<p>In accordance with Article 22 GDPR, the decision as to whether we will provide goods or services prior to payment is made solely on the basis of an automated decision in the individual case, which our software makes on the basis of the information provided by the credit agency.<\/p>\n<p>If we obtain the express consent of contractual partners, the legal basis for the credit information and the transmission of the customer\u2019s data to the credit agencies is consent. If no consent is obtained, the credit rating will be based on our legitimate interests in the security of our payment claims.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. e-mail, telephone numbers), Contract data (e.g. contract object, duration, customer category).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Customers, Prospective customers.<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Assessment of creditworthiness.<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<li><strong>Automated individual decision-making:<\/strong>\u00a0Credit report (Decision based on a credit report).<\/li>\n<\/ul>\n<h2 id=\"m451\">Single Sign-on Authentication<\/h2>\n<p>Single Sign-On\u201d or \u201cSingle Sign-On Authentication or Logon\u201d are procedures that allow users to log in to our online services using a user account with a provider of Single Sign-On services (e.g. a social network). The prerequisite for Single Sign-On Authentication is that users are registered with the respective Single Sign-On provider and enter the required access data in the online form provided for this purpose, or are already logged in with the Single Sign-On provider and confirm the Single Sign-On login via the button.<\/p>\n<p>Authentication takes place directly with the respective single sign-on provider. Within the scope of such authentication, we receive a user ID with the information that the user is logged in with the respective single sign-on provider under this user ID and an ID that cannot be used for other purposes (so-called \u201cuser handle\u201d). Whether we receive further data depends solely on the single sign-on procedure used, the data releases selected as part of authentication and also which data users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user\u2019s choice, there can be different data, usually the e-mail address and the user name. The password entered by the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.<\/p>\n<p>Users are requested to note that their data stored with us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actual. If, for example, the e-mail addresses of users change, users must change these manually in their user account with us.<\/p>\n<p>We can use single sign-on authentication, provided that it has been agreed with users in the context of pre-fulfillment or fulfilment of the contract, in the context of consent processing and otherwise use it on the basis of our legitimate interests and the interests of users in an effective and secure authentication system.<\/p>\n<p>Should users decide to no longer want to use the link of their user account with the Single Sign-On provider for the Single Sign-On procedure, they must remove this link within their user account with the Single Sign-On provider. If users wish to delete their data from us, they must cancel their registration with us.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Contractual services and support, Authentication processes.<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<\/ul>\n<p><strong>Services and service providers being used:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Facebook Single-Sign-On:<\/strong>\u00a0Authentication service; Service provider:\u00a0<a href=\"https:\/\/www.facebook.com\/\">https:\/\/www.facebook.com<\/a>, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website:\u00a0<a href=\"https:\/\/www.facebook.com\/\">https:\/\/www.facebook.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/www.facebook.com\/about\/privacy\">https:\/\/www.facebook.com\/about\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active<\/a>; Opt-Out:\u00a0<a href=\"https:\/\/www.facebook.com\/settings?tab=ads\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>.<\/li>\n<li><strong>Google Single-Sign-On:<\/strong>\u00a0Authentication service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/www.google.com\/\">https:\/\/www.google.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a>; Opt-Out: Settings for the Display of Advertisements:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>Twitter Single-Sign-On:<\/strong>\u00a0Authentication service; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website:\u00a0<a href=\"https:\/\/twitter.com\/\">https:\/\/twitter.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/twitter.com\/de\/privacy\">https:\/\/twitter.com\/de\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;status=Active<\/a>; Opt-Out:\u00a0<a href=\"https:\/\/twitter.com\/personalization\">https:\/\/twitter.com\/personalization<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m104\">Blogs and publication media<\/h2>\n<p>We use blogos or comparable means of online communication and publication (hereinafter \u201cpublication medium\u201d). Readers\u2019 data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this privacy policy.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Contractual services and support, Feedback (e.g. collecting feedback via online form).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m225\">Provision of online services and web hosting<\/h2>\n<p>In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.<\/p>\n<p>The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.<\/p>\n<p><strong>Collection of Access Data and Log Files<\/strong>: We, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user\u2019s operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider.<\/p>\n<p>The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers .<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m210\">Job Application Process<\/h2>\n<p>The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.<\/p>\n<p>In the first step, applicants must first submit their first name, surname, e-mail address, telephone number and two appointment proposals on the existing online form. The data will be encrypted and transmitted to us according to the state of the art. After submitting this information, we will contact the applicants by telephone to clarify the first framework data. Only then will applicants submit their detailed application forms by e-mail if they are interested or we invite them directly to a job interview. Applicants are requested to bring the documents for this appointment. Please note that e-mails on the Internet are generally not encrypted. As a rule, e-mails are encrypted on the transport route, but not on the servers from which they are sent and received. Therefore we can not take any responsibility for the transmission of the application between the sender and the reception on our server.<\/p>\n<p>The sending of the detailed application documents directly in the first step via e-mail is not desired.<\/p>\n<p>Applicants are welcome to contact us regarding how to submit the application.<\/p>\n<p>For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements.<\/p>\n<p><strong>Processing of special categories of data:<\/strong>\u00a0If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his\/her rights arising from labour law and social security and social protection law and fulfil his\/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee\u2019s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.<\/p>\n<p><strong>Ereasure of data:<\/strong>\u00a0In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant\u2019s data will be deleted. Applicants\u2019 data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.<\/p>\n<p><strong>Admission to a talent pool \u2013\u00a0<\/strong>Admission to an talent pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.<\/p>\n<p><strong>Duration of data retention in the applicant pool in months<\/strong>: 3<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Job applicants.<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship.).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Article 9 (1)(b) GDPR (job application process as a pre-contractual or contractual relationship) (If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 (2)(b) GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee\u2019s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(d) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.).<\/li>\n<\/ul>\n<h2 id=\"m17\">Newsletter and Broadcast Communication<\/h2>\n<p>We send newsletters, e-mails and other electronic communications (hereinafter referred to as \u201cnewsletters\u201d) only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.<\/p>\n<p>In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the newsletter or to provide further information if this is required for the purposes of the newsletter.<\/p>\n<p><strong>Double opt-in procedure:<\/strong>\u00a0The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.<\/p>\n<p>The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.<\/p>\n<p><strong>Deletion and restriction of processing:<\/strong>\u00a0We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blacklist.<\/p>\n<p><strong>Information on legal bases:<\/strong>\u00a0The sending of the newsletter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing. Insofar as we engage a service provider for sending e-mails, this is done on the basis of our legitimate interests. The registration procedure is recorded on the basis of our legitimate interests for the purpose of demonstrating that it has been conducted in accordance with the law.<\/p>\n<p><strong>Contents<\/strong>: Information about us, our services, promotions and offers.<\/p>\n<p><strong>Performance measurement<\/strong>: The newsletters contain a so-called \u201cweb-beacon\u201d, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.<\/p>\n<p>This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. It is, however, neither our endeavour nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.<\/p>\n<p>The evaluation of the newsletter and the measurement of success is carried out, subject to the express consent of the user, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system which serves both our business interests and the expectations of the user.<\/p>\n<p>A separate objection to the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or objected to.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Meta\/communication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content, access times).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Communication partner (Recipients of e-mails, letters, etc.).<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Direct marketing (e.g. by e-mail or postal).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<li><strong>Opt-Out:<\/strong>\u00a0You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.<\/li>\n<\/ul>\n<p><strong>Services and service providers being used:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>CleverReach:<\/strong>\u00a0Email marketing platform; Service provider: CleverReach GmbH &amp; Co. KG, M\u00fchlenstr. 43, 26180 Rastede, Germany; Website:\u00a0<a href=\"https:\/\/www.cleverreach.com\/\">https:\/\/www.cleverreach.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/www.cleverreach.com\/en\/privacy-policy\/\">https:\/\/www.cleverreach.com\/en\/privacy-policy\/<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m264\">Onlinemarketing<\/h2>\n<p>We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as \u201cContent\u201d) based on the potential interests of users and the measurement of their effectiveness.<\/p>\n<p>For these purposes, so-called user profiles are created and stored in a file (so-called \u201ccookie\u201d) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.<\/p>\n<p>The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user\u2019s by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.<\/p>\n<p>The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.<\/p>\n<p>Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.<\/p>\n<p>As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.<\/p>\n<p><strong>Information on legal basis:<\/strong>\u00a0If we ask users for their consent (e.g. in the context of a so-called \u201ccookie banner consent\u201d), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services), Prospective customers.<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Targeting (e.g. profiling based on interests and behaviour, use of cookies), Remarketing, Conversion Tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles), Conversion tracking (Measurement of the effectiveness of marketing activities), Web Analytics (e.g. access statistics, recognition of returning visitors).<\/li>\n<li><strong>Security measures:<\/strong>\u00a0IP Masking (Pseudonymization of the IP address).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<li><strong>Opt-Out:<\/strong>\u00a0We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called \u201copt-out\u201d). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area:a) Europe:\u00a0<a href=\"https:\/\/www.youronlinechoices.eu\/\">https:\/\/www.youronlinechoices.eu<\/a>.<br \/>\nb) Canada:\u00a0<a href=\"https:\/\/www.youradchoices.ca\/choices\">https:\/\/www.youradchoices.ca\/choices<\/a>.<br \/>\nc) USA:\u00a0<a href=\"https:\/\/www.aboutads.info\/choices\">https:\/\/www.aboutads.info\/choices<\/a>.<br \/>\nd) Cross-regional:\u00a0<a href=\"http:\/\/optout.aboutads.info\/\">http:\/\/optout.aboutads.info<\/a>.<\/li>\n<\/ul>\n<p><strong>Services and service providers being used:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Analytics:<\/strong>\u00a0Online marketing and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/marketingplatform.google.com\/intl\/en\/about\/analytics\/\">https:\/\/marketingplatform.google.com\/intl\/en\/about\/analytics\/<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a>; Opt-Out: Opt-Out-Plugin:\u00a0<a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/a>, Settings for the Display of Advertisements:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>Google Ads and Conversion Tracking:<\/strong>\u00a0We use the Google \u201cAds\u201d online marketing method to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. We also measure the conversion of the ads. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/marketingplatform.google.com\/\">https:\/\/marketingplatform.google.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a>.<\/li>\n<li><strong>LinkedIn:<\/strong>\u00a0e.g. Insights Tag \/ Conversion tracking; Service provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/www.linkedin.com\/\">https:\/\/www.linkedin.com<\/a>; Security measures: IP Masking (Pseudonymization of the IP address); Privacy Policy:\u00a0<a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>, cookie policy:\u00a0<a href=\"https:\/\/www.linkedin.com\/legal\/cookie_policy\">https:\/\/www.linkedin.com\/legal\/cookie_policy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;status=Active<\/a>; Opt-Out:\u00a0<a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m136\">Profiles in Social Networks<\/h2>\n<p>We maintain online presences within social networks in order to communicate with the users active there or to offer ind information about us there.<\/p>\n<p>We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users\u2019 rights. With regard to US providers certified under the Privacy Shield or offering comparable guarantees of a secure level of data protection, we would like to point out that they thereby commit themselves to comply with EU data protection standards.<\/p>\n<p>In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user\u2019s computer, in which the user\u2019s usage behaviour and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networs or will become members later on).<\/p>\n<p>For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.<\/p>\n<p>Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0contact requests and communication, Targeting (e.g. profiling based on interests and behaviour, use of cookies), Remarketing, Web Analytics (e.g. access statistics, recognition of returning visitors).<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Legitimate Interests (Article 6 (1) (f) GDPR).<\/li>\n<\/ul>\n<p><strong>Services and service providers being used:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Facebook:<\/strong>\u00a0Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website:\u00a0<a href=\"https:\/\/www.facebook.com\/\">https:\/\/www.facebook.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/www.facebook.com\/about\/privacy\">https:\/\/www.facebook.com\/about\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active<\/a>; Opt-Out: Settings for advertisements:\u00a0<a href=\"https:\/\/www.facebook.com\/settings?tab=ads\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>; Additional information on data protection: Agreement on the joint controll of processing of personal data on Facebook pages:\u00a0<a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>, privacy policy for Facebook pages:\u00a0<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>.<\/li>\n<li><strong>LinkedIn:<\/strong>\u00a0Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website:\u00a0<a href=\"https:\/\/www.linkedin.com\/\">https:\/\/www.linkedin.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;status=Active<\/a>; Opt-Out:\u00a0<a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/li>\n<li><strong>Twitter:<\/strong>\u00a0Social network; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Policy:\u00a0<a href=\"https:\/\/twitter.com\/de\/privacy\">https:\/\/twitter.com\/de\/privacy<\/a>, (Settings)\u00a0<a href=\"https:\/\/twitter.com\/personalization\">https:\/\/twitter.com\/personalization<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;status=Active<\/a>.<\/li>\n<li><strong>YouTube:<\/strong>\u00a0Social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a>; Opt-Out:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>Xing:<\/strong>\u00a0Social network; Service provider: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, Germany; Website:\u00a0<a href=\"https:\/\/www.xing.com\/\">https:\/\/www.xing.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/privacy.xing.com\/en\">https:\/\/privacy.xing.com\/en<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m328\">Plugins and embedded functions and content<\/h2>\n<p>Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as \u201cthird-party providers\u201d). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as \u201cContent\u201d).<\/p>\n<p>The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as \u201cweb beacons\u201d) for statistical or marketing purposes. The \u201cpixel tags\u201d can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user\u2019s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.<\/p>\n<p><strong>Information on legal basis:<\/strong>\u00a0If we ask users for their consent (e.g. in the context of a so-called \u201ccookie banner consent\u201d), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>\u00a0Usage data (e.g. websites visited, interest in content, access times), Meta\/communication data (e.g. device information, IP addresses), Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos).<\/li>\n<li><strong>Data subjects:<\/strong>\u00a0Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of Processing:<\/strong>\u00a0Provision of our online services and usability, Contractual services and support, Security measures, Managing and responding to inquiries.<\/li>\n<li><strong>Legal Basis:<\/strong>\u00a0Legitimate Interests (Article 6 (1) (f) GDPR), Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR).<\/li>\n<\/ul>\n<p><strong>Services and service providers being used:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Fonts:<\/strong>\u00a0We integrate the fonts (\u201cGoogle Fonts\u201d) of the provider Google, whereby the data of the users are used solely for purposes of the representation of the fonts in the browser of the users. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and consideration of possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/fonts.google.com\/\">https:\/\/fonts.google.com\/<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TRkEAAW&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TRkEAAW&amp;status=Active<\/a>.<\/li>\n<li><strong>Google Maps:<\/strong>\u00a0We integrate the maps of the service \u201cGoogle Maps\u201d from the provider Google. The data processed may include, in particular, IP addresses and location data of users, which are not collected without their consent (usually within the framework of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/maps.google.com\/\">https:\/\/maps.google.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TRkEAAW&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TRkEAAW&amp;status=Active<\/a>; Opt-Out: Opt-Out-Plugin:\u00a0<a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/a>, Settings for the Display of Advertisements:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>ReCaptcha:<\/strong>\u00a0We integrate the function \u201cReCaptcha\u201d for the recognition of bots, e.g. for entries in online forms. The behaviour data of the users (e.g. mouse movements or queries) are evaluated in order for us to be able to distinguish between people and bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/www.google.com\/recaptcha\/\">https:\/\/www.google.com\/recaptcha\/<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TRkEAAW&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TRkEAAW&amp;status=Active<\/a>; Opt-Out: Opt-Out-Plugin:\u00a0<a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/a>, Settings for the Display of Advertisements:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>YouTube:<\/strong>\u00a0Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0<a href=\"https:\/\/www.youtube.com\/\">https:\/\/www.youtube.com<\/a>; Privacy Policy:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (Safeguarding the level of data protection when processing data in the USA):\u00a0<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a>; Opt-Out: Opt-Out-Plugin:\u00a0<a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/a>, Settings for the Display of Advertisements:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m12\">Erasure of data<\/h2>\n<p>The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).<\/p>\n<p>If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.<\/p>\n<p>Further information on the erasure of personal data can also be found in the individual data protection notices of this privacy policy.<\/p>\n<h2 id=\"m15\">Changes and Updates to the Privacy Policy<\/h2>\n<p>We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.<\/p>\n<h2 id=\"m10\">Rights of Data Subjects<\/h2>\n<p>As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:<\/p>\n<ul>\n<li><strong>Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR , including profiling based on those provisions.<\/strong><strong>Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.<\/strong><\/li>\n<li><strong>Right of withdrawal for consents:<\/strong>\u00a0You have the right to revoke consents at any time.<\/li>\n<li><strong>Right of access:<\/strong>\u00a0You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.<\/li>\n<li><strong>Right to rectification:<\/strong>\u00a0You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.<\/li>\n<li><strong>Right to Erasure and Right to Restriction of Processing:<\/strong>\u00a0In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.<\/li>\n<li><strong>Right to data portability:<\/strong>\u00a0You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.<\/li>\n<li><strong>Complaint to the supervisory authority:<\/strong>\u00a0You also have the right, under the conditions laid down by law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.<\/li>\n<\/ul>\n<h2 id=\"m99\">Use of SalesViewer\u00ae technology:<\/h2>\n<p>This website uses SalesViewer\u00ae technology from SalesViewer\u00ae GmbH on the basis of the website operator\u2019s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes. In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally. The data stored by Salesviewer\u00ae will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https:\/\/www.salesviewer.com\/opt-out in order to prevent SalesViewer\u00ae from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.<\/p>\n<h2 id=\"m42\">Terminology and Definitions<\/h2>\n<p>This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically. &lt;\\p&gt;<\/p>\n<ul class=\"glossary\">\n<li><strong>Controller:<\/strong>\u00a0\u201cController\u201d means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.<\/li>\n<li><strong>Conversion Tracking:<\/strong>\u00a0\u201cConversion Tracking\u201d refers to a procedure by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then called up again on the target website (e.g. this enables us to track whether the ads we placed on other websites were successful).<\/li>\n<li><strong>Conversion tracking:<\/strong>\u00a0Conversion tracking is a method used to evaluate the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website (e.g. we can thus trace whether the advertisements placed by us on other websites were successful).<\/li>\n<li><strong>IP Masking:<\/strong>\u00a0IP masking is a method by which the last octet, i.e. the last two numbers of an IP address, are deleted so that the IP address alone can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, particularly in online marketing.<\/li>\n<li><strong>Interest-based and behavioral marketing:<\/strong>\u00a0Interest-related and\/or behaviour-related marketing is the term used when potential user interest in advertisements and other content is predicted if possible. This is done on the basis of information on the previous behaviour of users (e.g. visiting and staying on certain websites, purchasing behaviour or interaction with other users), which is stored in a so-called profile. For these purposes cookies are usually used.<\/li>\n<li><strong>Personal Data:<\/strong>\u00a0\u201cpersonal data\u201d means any information relating to an identified or identifiable natural person (\u201cdata subject\u201d); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.<\/li>\n<li><strong>Processing:<\/strong>\u00a0The term \u201cprocessing\u201d covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.<\/li>\n<li><strong>Profiling:<\/strong>\u00a0\u201cProfiling\u201d means any automated processing of personal data consisting in the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location and movement data, interaction with websites and their contents, shopping behaviour, social interactions with other people) (e.g. interests in certain contents or products, click behaviour on a website or the location). Cookies and web beacons are often used for profiling purposes.<\/li>\n<li><strong>Remarketing:<\/strong>\u00a0Remarketing\u201d or \u201cretargeting\u201d is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.<\/li>\n<li><strong>Targeting:<\/strong>\u00a0Tracking\u201d is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users presumably corresponding to their interests.<\/li>\n<li><strong>Web Analytics:<\/strong>\u00a0Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to optimize the content of the website to better meet the needs of their visitors. For purposes of web analytics, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online service.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-grauverlauf&#8221;][vc_column][vc_column_text] Privacy Policy [\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text] &nbsp; 9. Use of SalesViewer\u00ae technology: This website uses SalesViewer\u00ae technology from SalesViewer\u00ae GmbH on the basis of the website operator\u2019s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes. In order to do this, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-745","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>General information on our privacy policy<\/title>\n<meta name=\"description\" content=\"We take the protection of your data seriously! Here you can find our privacy policy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General information on our privacy policy\" \/>\n<meta property=\"og:description\" content=\"We take the protection of your data seriously! 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